CME, CPD & medical events

Booth lead capture for pharma and medical-device exhibitors

Sponsors fund most medical congresses, and they want to know which healthcare professionals visited their booth. VivaHCP gives partner representatives a badge scanner on their phone, so booth visits become structured leads instead of business cards.

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How booth lead capture works

Every attendee holds a QR badge after joining the event. Partner representatives open their workspace, scan the badge at the booth, and the lead is recorded against their company for that event.

  • Exhibition directory listing partner booths
  • Partner representative role with its own workspace
  • QR scanning from the rep phone
  • Engagement points for hub visits that encourage attendees to stop by

Why organizers like it

Organizers can show sponsors real engagement numbers instead of estimates, which makes the next sponsorship package easier to sell. Attendees benefit too: one badge works for check-in, sessions and booths.

Product in this guide

  • VivaHCP (Healthcare · Events & Learning) — Where healthcare learns together. · vivahcp.com

Frequently asked questions

Do partner reps need special hardware?

No. Reps scan attendee QR badges from their own phone in the VivaHCP partner workspace.

Is the lead data shared across sponsors?

Leads are captured per partner for the selected event; each rep works inside their own partner workspace.

Are partner analytics available?

Booth lead capture is live. Richer partner analytics are on the VivaHCP roadmap.

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