Commerce & marketplaces

B2B and B2C e-commerce platform for wholesale and retail brands

Most wholesale brands run B2C on one shop, B2B on email and spreadsheets, and their catalogue in a third place. Vetrinaz (formerly ComBerries) puts both channels on one product catalogue, so retail customers and trade partners buy from the same source of truth.

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One catalogue, two channels

Each brand gets an isolated B2C storefront and a B2B partner portal on shared infrastructure. Products, variants, collections and prices are managed once and published to both.

  • Brand storefronts for retail buyers
  • Partner portals where trade buyers track RFQs, quotes and orders
  • Role-based access for admin, sales and client users
  • Multi-currency, multi-market catalogues for MENA, Europe and the US

Built for wholesale buying

Trade buyers rarely click "add to cart". They ask for prices on volumes. Vetrinaz supports RFQ to quotation to purchase order, with collections priced by multiplier or percentage and catalogues tailored per client.

Live example: ICON STORE

ICON STORE (icononline.store) is a production textile B2B/B2C deployment of Vetrinaz serving Egypt, MENA, Europe and the US.

Product in this guide

  • Vetrinaz (E-commerce · Marketplace) — One Marketplace. Endless Possibilities.

Frequently asked questions

What is B2B e-commerce?

B2B e-commerce is online selling between businesses, such as a manufacturer selling to retailers. It needs quotes, volume pricing and client-specific catalogues, which Vetrinaz supports.

Can I run B2B and B2C on the same platform?

Yes. Vetrinaz gives each brand a B2C storefront and a B2B portal from one catalogue.

Is Vetrinaz available in Arabic?

Yes. The platform supports English and Arabic, with AI-assisted translations for multi-language catalogues.

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